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Welcome and congratulations on becoming a NewOps Member! I’m sure you are exited to get started, and I’m excited to have you here! Let me give you a short tour and show you what to do first… [click here to read the Quick Start Guide...]

Do not start on any of the lessons until you read the Quick Start Guide.
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Finding Drop ShippersInstead of reinventing the wheel for this lesson, I’d like to refer you to an article written by successful eBay seller and coach David Birkham. This article has been referenced close to 40,000 times with a 98% “helpful” rate. I don’t think I could do any better than that, lol! I hope you find it as informative as I did.

It is written from the perspective of an eBay seller, but the information applies just as well to the niche website method of online selling that I teach here in the NewOps.

One thing before you start… David recommends a particular drop shipping club at the end of the article. I have not had any experience with that particular company and therefore cannot give you my personal seal of approval. As with any company you are considering doing business with, you need to do your own due diligence before making a decision.

-Steve

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Have you spent countless hours looking for a reputable drop shipping company only to come out empty handed?  If so, this article may able to help you.  In fact, you may just find more suppliers than you can even handle!  This happened to me and I started [click to continue…]

drop shippingBig company, big headaches. What if you owned a company that sold hundreds of different products? How many people would it take to run a company like that?

You would need warehouse people to stock your inventory. You would need phone/internet operators to take the orders. You would need packers and shippers to send the products on their way. You would need customer service reps to handle problems. You would need a returns department.

That’s a lot of overhead. It’s also a big management headache.

Big company, small headaches. What if you could have a company that sold all the same products but you could run it all by yourself. What if it only took an hour or two of your day? That is what drop shipping is all about. [click to continue…]

Selling products that you make yourself can be very rewarding. There’s nothing like the feeling you get when someone purchases a product that you created, and then sends you an email telling you how much they love it. Selling your own stuff can be financially rewarding also, as the profit margins are typically higher than either purchased inventory or drop shipped items.

Before you decide to start marketing your own creations, here are a few things you need to think about. [click to continue…]

What should you sell? Now that you know the basics of online physical product sales, it’s time to dig into the specifics of what makes an item a good candidate for internet based sales systems. When deciding what to sell through your website, you need to consider quite a few different product attributes before you finalize your offerings. [click to continue…]

I have a very real problem. Its cause is directly related to my career, or maybe I should say lack of career. You see, whenever I meet someone new I cringe a little bit because I know the conversation will inevitably come to the point where my new friend asks…

“So, what do you do?” I really struggle with what to say. It’s not like I’m a lawyer or a pharmacist or a carpenter. People understand those professions. What I do is very hard to explain. And besides, it changes all the time.

I’ve tried telling them that I’m a copywriter. Or a search engine optimizer. Or a direct response marketer. No one knows what those things really mean so I try to explain it which takes a long time. And when I’m done they just stare at me as if I had told them I was a visitor from the planet Bolzar.

Now I just say, “I sell stuff on the internet.” My new acquaintance can easily picture someone visiting a website and buying a product which is then shipped to them. And that is what I’m going to teach you about in this lesson series. [click to continue…]

Should you write as many guest posts as you can, for every blog that will let you? NO. Before approaching a blog owner to see if you can write a guest post for them, you need to think about a few things. [click to continue…]

An online business is composed of a lot of parts but the part that every single online business owner obsesses about is traffic – specifically how to get more of it.

Traffic is the lifeblood of our business. Conversion rates may give you more leverage (you can double your sales by increasing your conversion rate from 1% to 2%) but without traffic there is nothing to convert.

Today I’m going to show you the fastest way that I know of to get high quality traffic – it’s called guest posting. Guest posting is [click to continue…]

This is the third part of a three part lesson. You can read part one here.

9. Utilize scarcity. If the prospect perceives that you have an unlimited supply, they probably won’t purchase immediately. Why?

  • People are lazy.
  • People procrastinate.
  • People operate on inertia.

Even worse, if they don’t purchase immediately, the odds of them coming back and purchasing at some point in the future decline dramatically. The best chance you’ll ever have to sell someone is when they are [click to continue…]

This is the second part of a three part lesson. You can read part one here.

5. Describe the Benefits. This is the point in the sales page where you tell the reader how they will personally benefit from what you are selling. This is also the point in the sales page where inexperienced copywriters usually blow it by listing all of the product’s features instead of the benefits. In order to avoid this common mistake we need to know the difference between features and benefits. [click to continue…]

Copywriting Lesson 3 – Sales Page Template

In the last lesson we learned about “greasing the slide”, in other words overcoming any friction in the sales process. That friction can take many forms but they can all be classified under the heading of “Objections”. As the prospect works their way down the sales page they will be talking to themselves. They will [...]

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Copywriting Lesson 2 – Buyer Motivation

Psychology ofers the key to all sales. Before I get into the actual structure of a sales letter I need to make sure you understand one very important thing.

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Copywriting Lesson 1- The Headline

Think of the sales letter as a slide. The prospect starts at the top of the slide (the headline) and begins reading. If she doesn’t encounter too much friction she will eventually end up at the bottom of the slide (the buy button) and purchase whatever it is you are selling. If she runs into [...]

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Write To Sell – A Copywriting Primer

Think about all of the technologies available to us as marketers on the world wide web. We can use video to tell people about our product or service. We can record a podcast and put it on our site. Eye catching graphics are now easier to create than ever before. So it’s more than a [...]

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Email List Building Strategy Part 2

I saw your site in Google. It looked interesting so I clicked on it and ended up on your landing page. On that page is a form asking me for my name and email. Why should I sign up? As the owner of the site you probably feel that the content/info/product/service that you offer is [...]

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Email List Building Strategy Part 1

Now that we understand the difference between an RSS feed and an email list, let’s explore the latter in more detail. I think the easiest way to do that would be to walk you through the process that led you to join the NewOps Membership. But first a word of caution. The techniques I’m about [...]

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The Money Is In The List

We have discussed the importance of “capturing” your visitors. By now you understand that you need to do everything in your power to keep your traffic from hitting your site once and then bouncing away forever. In the last lesson I showed you a method which allows your website visitors to subscribe to your blog [...]

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Capturvate Your Visitors – RSS Feeds

It’s been said that a prospect needs to have at least seven contacts with a company before they feel comfortable enough to make a purchase. I’m not sure if that number is correct, but I do know one thing – the percentage of folks that buy something on their very first visit is extremely small. [...]

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You Want Your Site To Do What?… There’s A Plugin For That.

If we were to think of our websites in automotive terms, our hosting is the road we drive on. WordPress is the engine in our vehicle. Our theme is the body style and paint job (wouldn’t it be cool if we could switch “themes” on our real cars?). This vehicle runs great and takes us [...]

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How To Get Found In Local Search Results – Part Two

Now let’s cover off-page local SEO. As recently as a couple of years ago, getting a local business to rank well in the search engines was a bit difficult. Google, Yahoo, Bing, and all the others were focused on finding and ranking websites without regard to location. Then it dawned on them that a whole [...]

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How To Get Found In Local Search Results

As we learned in the previous lesson, combining a local business with an online business is one of the most effective strategies to maximize revenue. Today we’re going to get local. I’m going to show you how to get your site ranked for “geo-targeted” search results (geo-targeting is just a fancy schmancy word for local). [...]

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